I’m a member of several sizable small business Facebook groups. It’s astounding how often people post to ask for blogging tips. I get it. Your talent lies in your business, not in blogging. So, it’s easy to understand why so many small business owners fall into the habit of just posting client work when it arises.
Don’t get me wrong. Your portfolio should absolutely be a critical component of your blog, but pretty galleries are most at home on your main website. Expanding your blog content can be time-consuming, but that effort reaps benefits. In addition to today’s post, we’ve also developed a new free Blog Marketing Planner for our email list subscribers through our Free Marketing Resource Library. This resource will help you turn your blog into a lead-generating machine.
Establish Yourself as an Expert.
If you’re getting traffic to your website, you know you have a core audience that likes your work. But, you need to do more to prove that you can establish trust and confidence. Your blog can help you do just that, if you use it to demonstrate your expertise. Content that’s informative and helpful to your target clientele helps them view you as an authority in your field. And, once they feel connected and invested, they’re more likely to hire you than your competition. BONUS: The more authoritative you appear in your field, the more often you will be sought out for media appearances and interviews. That’s great exposure for your business!
Provide More Ways for Clients to Find You.
A blog also provides more inroads for potential customers to find your work and your website. Instead of just pinning pretty images from your portfolio, you can provide article preview images for Pinterest that feature a headline or call to action that will motivate your audience to click through to your site. If you’re consistently giving out great expert advice or information, you’ll also be more likely to get more people sharing that content with others.
Get More Bang for your SEO Buck.
You’ve probably invested a ton of time (and maybe even money) into targeting specific SEO keywords for your website. Blog posts give you the opportunity to cast an even wider net by creating content that targets one specific keyword each time. The more blog posts you have that are SEO optimized, the more search terms you’ll have bringing people into your site.
Tip: If you’re on WordPress and you haven’t already, download the Yoast SEO plugin. It will help guide you through developing keyword strings to target and optimize your posts for the best SEO scores possible.
Set Yourself Apart from the Competition.
Having more to say than a review of your work will often be a key differentiator that will set you apart from the other businesses competing for attention in your market. In addition to exhibiting your expertise, you can also show your personality and make your clientele feel more invested in you because you’re clearly invested in them.
Ready to get going? Use our FREE Blog Marketing Planner to help you plan out your monthly editorial calendar, brainstorm your posts, work on your targeted SEO keywords, and more!